Good enough for other people’s kids

If you haven’t yet read Michael Moss’ extraordinary New York Times article (excerpted from his new book) on how the junk food industry gets people hooked on its products, be sure to do so. While many of the stories are fresh, the strategies he outlines will already be familiar to those who’ve read the various food exposes by people like Michael Pollan and organizations like the Center for Science in the Public Interest.

A small, but telling, revelation in the account, though, reveals that the grandchildren of the man who invested Lunchables have never eaten one of the high-fat, high-salt, high-sugar processed meals he made into such a huge market success. But they’re apparently good enough to sell to millions of other people’s kids.


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