A fast-food ploy? Shocked, shocked to find that going on here

From the Excruciatingly Obvious Newsdesk:

“Is this a ploy that McDonald’s is using in creating a whole new generation of consumers that will be brand loyal specific to McDonald’s?” asks Arizona State University nutritionist Simin Levinson in an American Public Media story about how McDonald’s across Arizona are giving kids a free breakfast during their standardized test week.

APM doesn’t attempt to answer the question, but the answer is the fact of the story itself: the fast-food purveyor’s giveaway just got national news coverage for doing what a single public school district in Arizona does every day: provide income-qualifying children — thousands of them in one district alone — with free breakfast.

And, presumably, the Creighton School  District in Phoenix doesn’t do so with the expectation that parents will return to the school cafeteria later in the week to spend their own money on a high-fat, high-salt, processed packaged meal.

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